Calling for Seaside Towns to be Marketed All Year Round
Posted by Laura Sandys, MP for South Thanet, at 13:15, Mon 13 December 2010:
Extolling the virtues of Thanet’s attractions, I am calling on the Minister for Tourism to increase support for Britain’s seaside towns.
In a recent debate, I highlighted the need to market seaside towns all year round to boost the tourism sector during the out of season months. With successful marketing, seaside towns could help secure year round employment and improve conditions for small shops, restaurants and hotels. I have asked the Minister to focus on three main policies:
· Visit Britain and Visit England must start viewing seaside towns as more than just a summer resort.
· The benefits of Social Tourism – a concept common across Europe which has increased the out of season market by 15% in Spain and generated an additional 3 billion euros in France.
· The benefits of the Daylight Saving Bill for tourism. Evidence shows that an additional hour in the winter months would create an extra 80,000 jobs in the tourism industry.
With the right sort of support from Government, we can ensure that our much admired seaside towns are no longer left at the end of the line. Through extending the tourism season and diversifying what our resorts have to offer, we can demonstrate to visitors that our seaside towns are open for business all year round.
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